Little Black Umbrella

Digital Marketing Solutions created by Kevin Segedi

Data-driven marketing strategist with creative, technical and business experience. Building great user experiences, since 1997. 

MARKETING STRATEGY
- conversion rate strategy and optimization
- digital marketing that meets KPIs / business objectives
- ensure traditional media leads to trackable results (offline to online measurement)
- digital analytics (reporting /interpretation / improvement strategies)
- testing (user / multivariate / subject line)
- website usability audit and analysis
- creation, auditing and optimization

TECHNICAL
- information architecture (sitemap / wireframes / user flow)
- website and CMS systems setup and maintenance
- CMS / ESP documentation
- email marketing production
- Google Apps for Work setup and administration

COMMUNICATION
- fluency in Customer, Marketing, Design, Tech and Business
- interpret and translate objectives into actions
- project management
- client training and support
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